As we enter the final quarter of the year and head into the spring season, we can often find that it is a strong time for leasing in many markets. There are, however, some markets in which leasing has slowed. So, as they say, there is no time like the present to review your systems and ensure that they are up to speed in helping you achieve the best results for your office, no matter what your market outlook appears to be.
More than ever, it is important to remember that you don’t always know who may be a potential tenant walking through the door. First impressions last, so it is important to think about the consumers experience on first encountering your business.
Some areas that you might like to take a look at when it comes to your leasing systems are:
- Professional photography for every property as a minimum and ensure that the property has professional looking photos and a floorplan. We are in a time where most people are generally time poor and someone may or may not choose to look at your property depending on the photos that you have online.
- Virtual reality is here and a video walk through can add a point of difference when it comes to options to view the property.
- Include a detailed description with all the features and benefits of the property, as well as the area features, school catchment zones and location.
- Return all phone calls and emails or implement an automatic system. Nothing will frustrate someone more than if their enquiry is ignored.
- Presentation is key – from the way you are dressed, to the way the property looks, something to keep in mind that it is not just the property, but your office on show and how you and the property present will be a reflection of that in public perception.
- Show them through the property and sell it. Don’t just open the door and stand at the front waiting for them to come out. You will be surprised how much information someone can give up about themselves in ten minutes if you engage in conversation.
- Find out feedback from the prospective tenant including any flaws or reasons they weren’t interested, which in turn will provide great feedback for your Owner, especially if the feedback is due to the condition or price.
- Keep your Owners updated throughout the whole process. You are at your highest risk of losing a property when it is vacant, so this is the time that it is important that you are giving the Owner the best service of their life. If you do need to go to them with a price reduction, make sure that you are well armed with comparables. Homework can give you a great advantage.