Author Archive


Fiona Blayney

Phone: 02 8355 4999 Mobile: 0402 401 696 Email:

National Growth Insights – Case Studies of Success

Isn’t the desert amazing? Each time I look at an image of the Nevada, or the Great Australian Outback, I am astounded to see that amongst the vastness remains life. Despite the harshest of conditions, we find floral and fauna.

Mother nature has an incredible way of adapting life to suit its surroundings, ensuring that the ecosystem not just survives but continues to thrive, in what we would otherwise thing uninhabitable conditions.

It would be fair to describe 2020 as a harsh year, a period of time when each of us has experienced our own sense of living in a hostile environment, it may have even felt like a desert? Perhaps you are amongst those that adapted to suit the new environment to muddle through, there are some who seem to have remodelled their ecosystem to not just survive, but like the cactus thrive in their new world. I know this to be the case for many of the businesses with whom we work, particularly their BDM’s, did they ever have an option not to?

Over Q1, as we reviewed the work and results of the year that was, and set the plans in place for the year ahead, I was met with real life examples of how harnessing the basics, maintaining consistency, and adapting systems, process and story in New Business Divisions resulted in achievements not too far of the original plans for 2020 set way back in our old world of January, that time before CoVid.

What I discovered provides a great message to every business and BDM interested in creating a robust approach to consistent growth, even in a desert.

Check out this weeks webinar to hear all about it.


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Sharpen your Leasing Toolkit

Time to Review your Leasing Systems?

There is no time like the present to review your leasing systems and ensure that they are up to speed in helping you achieve the best results for your office, no matter what your market outlook appears to be.

More than ever, it is important to remember that you don’t always know who may be a potential tenant walking through the door. First impressions last, so it is important to think about the consumers experience on first encountering your business.

Some areas that you might like to take a look at are:

  • Professional photography

Professional photography for every property as a minimum and ensure that the property has professional looking photos and a floorplan. We are in a time where most people are generally time poor and someone may or may not choose to look at your property depending on the photos that you have online.

  • Virtual reality

Virtual reality is here and a video walk through can add a point of difference when it comes to options to view the property.

  • Details

Include a detailed description with all the features and benefits of the property, as well as the area features, school catchment zones and location.

  • Call back

Return all phone calls and emails or implement an automatic system. Nothing will frustrate someone more than if their enquiry is ignored.

  • Presentation

Presentation is key – from the way you are dressed, to the way the property looks, something to keep in mind that it is not just the property, but your office on show and how you and the property present will be a reflection of that in public perception.

  • Show them

Show them through the property and sell it. Don’t just open the door and stand at the front waiting for them to come out. You will be surprised how much information someone can give up about themselves in ten minutes if you engage in conversation.

  • Get feedback

Find out feedback from the prospective tenant including any flaws or reasons they weren’t interested, which in turn will provide great feedback for your Owner, especially if the feedback is due to the condition or price.

  • Update your owners

Keep your Owners updated throughout the whole process. You are at your highest risk of losing a property when it is vacant, so this is the time that it is important that you are giving the Owner the best service of their life. If you do need to go to them with a price reduction, make sure that you are well armed with comparables. Homework can give you a great advantage.

If you need any more help with leasing systems, please feel free to email us or give us a call on 02 8355 499. We’re here to help.

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Walk a Mile in My shoes

“Walk a mile in my shoes. See what I see. Hear what I hear. Feel what I feel. Then maybe you will understand why I do what I do, till then don’t judge me.”

When it comes to understanding our landlords and tenants, their behaviours, their actions and their reactions, there is perhaps no better way to appreciate their position than to simply walk a mile in their shoes. Of course in reality is it highly improbable, so the best thing we can do is empathise.

Empathy: the ability to understand and share the feelings of another. Showing empathy doesn’t mean you agree with the person’s position, it doesn’t mean you would react in the same way, what it does mean is you do your absolute best to understand them.

I know as I age in both time on the planet and time in the CEO chair I have had to work pretty hard at maintaining my empathy, especially when I would rather replace it with a roar. Remembering that my perspective is but that, a perspective, two parties are right in their own mind and for a common approach to be reached we must first understand each other’s vantage point.

Paul McGee in his book SUMO speaks of two people looking at a beach ball, each seeing different colours, but yet looking at the same thing, just from a different perspective. All it takes is for the ball to be spun for the two to see clearly they were both right in their colour descriptions. Imagine how different your daily interactions would be with your clients, customers and team if you but stopped to empathise. Would what you do change? Would how you behave differ? I’d suggest for most of us the answer would be yes.

I really could write about empathy all day long, but for now I’ll just ask you to ask yourself, do you come at conversations from a place of understanding or judgement? Which one do you think would bring a better result? If you want to develop empathy towards your landlords, I cannot recommend our webinar this week, “walking in the shoes of your landlord”, it’s one of our most favoured sessions. It will probably even show you that you really do need to go without that smashed avocado to buy a home…. Bring on the baked beans.

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ARPM conference 2017 | Sydney

There are pivotal moments in your life when a light bulb goes on and a window into your world shows you a snap shot of the road you have walked. Over the past week that window has been a constant friend of mine, and it was the window into my 15 years at the helm of ARPM.

On Thursday I spent time taking a trip down memory lane, re viewing the presentations I have conducted across the years and through them gained a unique perspective on both the industry and the improvement of my speaking skills, not to mention some pretty big leaps when it comes to the look and feel of the PowerPoint presentations that supported them.

I can often be found chuckling as I recount the story of my first ARPM presentation, “The coalface property manager”, a session introducing my personal time management strategies, and I could not have been more impressed with my selection of walk on music being – Dolly Parton Working 9 – 5.  Now a cringe moment not unlike many of the fashion faux pas of the 80’s.

And whilst we are all grateful for the improvement to my song selections, equally there has been incremental changes in our industry, perhaps the greatest changes though have been in the area of technology and team structures.

As we head into ARPM this weekend, I am excited about what will unfold at my 15th ARPM event. “Reconstruct” is about taking the world as we have known it until now, pulling it apart, keeping the best bits and drawing on the future to develop a sustainable business for the road ahead.

If you haven’t booked tickets, there are still a few seats available, although we are sure to book out in the coming days.

See you there!

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Are you ready to Connect, Engage and Empower?

The first Tuesday in November is for many people an important day, it’s the day within which 2 – 2.5 million people take time out to watch the race, which literally, stops the nation, the Melbourne Cup.

Whilst I am not naïve enough to think that 2.5 million people will stop next Sunday or Monday, for the conference that stops the nation. I am certainly excited that 650 industry professionals have decided to.

Every year there are 1000’s of hours spent across a team of people, both those employed directly into the ARPM world, and those whom support it as our sponsors, exhibitors & attendee’s, to create an event that is a success, not just on a balance sheet, but through the learning that takes place for  everyone.

Our planning this year has not come without it challenges, as we seek to raise the bar on the content delivered, we have toiled to find the right mix of speakers, ideas and delivery styles to engage with our wide audience. I’m pretty confident we have got it right.

As you prepare for the two days, I urge you to consider why you are attending ARPM. What is it you are wanting to achieve from your two days in Sydney, what action do you need to take to ensure you get your outcome and how will you emerge yourself in the opportunities that will present?

For what it’s worth my advice is pretty simple, get outside your comfort zone, meet new people, partake in new experiences, be open to new ideas. No desired change comes about without intent, and I hope you bring with you the right level of intention to get the changes you want.

I know I am committed to helping you reach whatever high you desire.



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