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REFLECT, TAKE CHECK AND BRING ON 2019!

Have you walked back into the office for 2019 and been caught up in a whirlwind of ideas, plans, goals and budgets? Combined with client requests, catch ups and enquiries, do you feel like the holiday is a distant memory?!

Before you get caught up in another year, take some time to reflect on the results of the last 12 months and ask yourself what is it that you really want to achieve this year. It’s a question I ask myself, and my clients, at the start of every new year.

Firstly, reflect on the year that was, because it’s important to know what was achieved (it’s usually more than we give ourselves credit for!), but also think about what wasn’t completed and why. It helps with your planning, because it’s unlikely you need to make extensive changes.  It’s often just the 1%’s you need to work on to reach the next level. These 1%’s could easily be your new year goals. So long as they’re realistic.

Realistic goals are the ones you want to set yourself. Break them down to daily, weekly, monthly and quarterly activity so you can keep yourself accountable. Give yourself small milestones so that you not only have a sense of achievement, but you don’t feel overwhelmed. Yes, have a stretch target as well, but if you don’t reach the small targets, the big picture will start to look very hazy very quickly.

So, set yourself those realistic goals and, as you do, think about one word to summarise what you’d like to achieve in 2019. For me, it’s consistency. But it could be anything you like. It could be ‘balance’, maybe ‘growth’, ‘profit’ or ‘efficiency’.

So, what’s your word for 2019? Whatever it is, the Real+ team can’t wait to help you achieve your best year yet.

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What does 2019 have in store for you?

Yikes! For most of us, there are only three more working weeks left of the year…

As the year draws to a close, it’s time to think about 2019. What will this year look like to you? What do you want to achieve?

We all have things we want to achieve, whether that be growth within our business, a monetary target, a new job, a promotion, education and learning that we want to do but have never made time for or something as simple as being as being able to organise yourself in your daily activities.

To get to where we want to go we often need to set goals. And though we all know the importance of goal settings, a lot of us think about it, but the implementation and completion are not as successful.

With any goal, the challenge lies in ensuring you break it down into realistic step-by-step mini-goals to ensuring that you can celebrate the small wins along the way whilst knowing that you’re on track to achieving the big picture.

It’s easy to say “This year I want to make x amount” but knowing what you need to actually do to get there is the challenge.  It starts with writing these goals down, setting a realistic time frame of when they should be completed and then putting the energy into reaching them!

Here are a few simple steps to set your goals, so 2019 can become your year of achievement. Follow our SMARTER goal setting….

  • Specific: Define the goal you want to achieve and why
  • Measurable: Be able to quantify the goal
  • Achievable: Determine if you can realise the goal
  • Reasonable: Is the goal worth your time?
  • Time-based: Establish a timeframe for reaching the goal
  • Energy: What energy is required to achieve your goals
  • Risk: What is the risk of achieving or not achieving the goal

If you reach your deadline and you’ve haven’t quite reached your goal, so what? Keep going! Not achieving your goal doesn’t mean failure. It just means you may need to reassess what you want to achieve and break down those mini goals again and again. Assess what you did right and what you could do differently, develop a new plan and keep going. The biggest mistake is not actually trying!

We love helping you set goals and plan for success, so if you’re after some help with your 2019 goals, feel free to get in touch with the Real+ team.

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Training Plan

We are racing towards the end of the year, so now is the time to start your planning. And training should be at the top of the list.

Not sure where to start? Let’s take a look at the steps you can put in place to create a training plan for your office:

  1. What’s your budget?
    Set an office or team budget that can be used towards a variety of training for the PM team. Training that involves the whole team, like a Real+ Membership and ARPM are important for consistency across the team. In addition to a team budget, perhaps you could also set individual budgets. Have an annual review with your team members and find out what’s important to them and where they’d like to develop (this is also a great recruitment tool). This allows your team to take ownership of their learning and development. You can help tailor this to their skill level as well.
  2. Plan ahead
    Map out your annual training calendar and plan the schedule across the year. This will allow you to structure the training in a way that will flow allowing for natural progression. Involve the whole team and ensure that everyone has access to this calendar.
  3. Do they want to learn more?
    Often, we hear the statement, “I’ve been in the industry for a long time, I don’t need help”. Instead of making training mandatory, make it something that people don’t want to miss out on. Training should be about improvement, achievement and progress, no matter what your experience level. So make your training fun and varied.
  4. Outcomes are important
    We have all been to a training session before, listed a heap of great ideas, only to let them sit at the bottom of the in-tray because we are too busy to implement. It’s not about implementing everything at once, so choose one or two quick wins, and then perhaps delegate your wish list to someone who does have the time to plan and implement.

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The Perfect Rent Listing

We all know that first impressions last, and this is certainly the case for potential tenants who are searching for a new home.

Their wish list and must haves create just a small part of the selection process. It’s important this impression creates a reason for them to not only click through and view more information but of course, attend the inspection. Because without this, there is no way we are getting an application form from them!

So is your listing the “perfect rent listing”? Or are there some areas to improve?

Our partners at realestate.com.au have put together some ideas to help you achieve the perfect rent listing.

  • It’s all about video: Not only do videos boost your ranking in search results, they help tell a story as it helps potential tenants visualise themselves in the property. Keep your video short and sweet for the maximum effect.
  • Information overload: Your potential tenants want to know as much as they can about the property. General information should include all of the obvious, weekly rent price, availability date, property address and type, number of bedrooms and bathrooms, land size, bond amount and open for inspection times.
  • Get descriptive: Don’t forget to include additional features the property may have. You could also sell the location and promote lifestyle. If it’s a unit, remember to include the level it’s on, any shared amenities and how many units are in the complex. Why is this so important? 92% of tenants will use the description to shortlist which OFIs they attend*.
  • Use your photography skills: We wouldn’t post an unfiltered photo of ourselves on Instagram, so take the same perfectionist approach with your property photography, because 95% of prospective tenants will use photos to shortlist whether they attend an OFI**. Of course, place your best image first, and kitchen and bathroom photos should be next on the list. Property not looking it’s best? Research tells us that 84% of landlords are willing to spend money on decorating or renovating their investment property, so speak to your landlord if improvements need to be made before advertising***.
  • Imagine the Layout: Floor plans used to be for sales only, but tenants also want to know the layout of the property too! Adding measurements to the floor plan helps tenants know if their furniture will fit.

 Of course, your property marketing is not just about attracting potential tenants, but it’s also there to create a lasting impression on potential landlords who are researching for a property manager.

So make yourself stand out.

The most common criteria used by landlords looking for an agent on realestate.com.au is listings of similar properties, listings in the same suburb as their property, and the quality of listings^.

What can you do to stand out? Take advantage of your agent and agency profiles to boost your brand and help your landlords make an informed decision.

If you would like more tips on how to ensure you achieve the perfect rent listing every time, check out more information in the Agent Marketing Centre on realestate.com.au

*Source: Residential Consumer Omnibus, July 2017  |  **Source: Residential Consumer Omnibus, January February 2017  |  ***Source: Residential Consumer Omnibus, Sept 2016  |  ^Source: Residential Consumer Omnibus, July 2017

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