4 ways attending a conference can benefit your property management career

Being a property manager is hard work – you’re always juggling a dozen different tasks on a hectic schedule. Sometimes it’s so easy to get caught up in day-to-day commitments that you forget to focus on the bigger picture -where your career or business is headed. Attending a conference is the perfect excuse to get away from the office. They keep you informed about current trends and emerging technologies within the property management field.  

Nothing beats face to face communication  

Reading online articles and blogs alone is not enough to give you a full understanding of what’s happening within your field. Nothing beats immersing yourself in an environment that is designed for the sharing of expertise from industry leaders. Being in such a social environment is much more engaging compared to reading something off a screen. Conferences also offer interactive displays and product demonstrations that can’t be found elsewhere. This hands-on experience allows you to make informed decisions on what new tools you want to incorporate into your work.  

Knowing the right people gets you places  

Most of us will have realised by now that it’s not always what you know that gets you up the career ladder but who you know. Conferences are the ideal place to meet a range of people who specialise in different areas within property management – investors, contractors, software developers, commercial developers, consultants and thought-leaders. Sharing ideas, knowledge (and business cards) with fellow attendees can be immensely beneficial to your career and business. Sparking a conversation could lead to a long-term partnership.  

Put yourself in front of potential clients  

Conferences are a powerful vehicle for marketing if you know how to put your best foot forward. Practice your one minute “elevator pitch” – the purpose is to communicate your goals and interests in an engaging way. Do some research beforehand on who will be attending the conference. Connect with the people who will be interested in what you have to offer, hand them your business card. By impressing the right people, you’ll be able to attract more clients through referrals and word of mouth. If you’re new to the networking scene, start by talking to the people next to you before or after presentations and during breaks.  

Get inspired by new perspectives

Finally, keep in mind that it doesn’t always have to be about work – go enjoy yourself! By simply exposing yourself to new ideas, you’ll feel inspired to take on a fresh approach that can revitalize your business. Some time away from the office can also save you from burnout. So next time a conference invite comes around, don’t turn it down.  

Speaking of which, the RETG Conference Tour is happening right now across Australia. Learn and network with some of the country’s most esteemed players in the Property Management space including Alan Hashem, the founder of Inspection Manager. Get real insights into their expertise across a range of topics such as emerging technologies, lead generation, efficiency, profile building and how to rapidly grow your business. Click here to find out more about dates and locations. Don’t forget to come visit the Inspection Manager stand when you attend! 

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Leasing is a sales role – do you treat it this way?

Whether you’re a dedicated leasing specialist or a BDM or PM, this aspect of PM is crucial in establishing trust with new and existing landlords and setting the tone for ongoing success.

After recently conducting some mystery shopping around leasing within Real Estate, it became clear that we all need to shift our mindset.

Leasing is effectively about getting the leasing “deal” done. It is a sales function, hidden within the PM department. Too often we slip into a passive approach to getting a property let.

Here are my top tips for improving your leasing results:

  1. You must have accurate marketing, preferably with a minimum of 5 photos.
  2. Returning enquiries is a non-negotiable, advertising an open home time is not enough (I am blown away with how many of my enquiries went unanswered)
  3. If you use software to manage your leasing enquiries, personalise the email and text responses. Auto responses should reflect your agency and assist in your communication, not be your only form of communication.
  4. All email and auto responses should be supplemented with phone follow up. The inspection rate increases dramatically once you establish a relationship with your prospective tenant base.
  5. Set a pricing plan in place with your landlord, before the property hits the market. Once a property hits the market following 72 hours live or the first Inspection – you should know whether your pricing and marketing has hot the mark.
  6. If enquiry and inspections are low, act early. Provide your landlord with quality advice and adjust your strategy
  7. Always take names and numbers of inspection attendees (another detail that I took for granted) gaining names and numbers allows for quality inspection follow up and future cross ‘selling’ of new properties. To take your inspections to the next level, why not join our Magic Marketing & Incredible Inspections virtual class.
  8. If you are not turning applications around in 48 hours, your process needs reviewing, there should not be any reason 95% of application can be done and dusted within 24 hours, so 48 is generous! Having trouble with speed and application turn around – join our April Awesome Applications virtual class
  9. We need to change our mindset, leasing is not just a process, it is not just a task – leasing a property and moving house is a huge life change for our tenant clients, if you can demonstrate understanding and empathy, the results you achieve will dramatically increase.
  10. Finally, urgency is key. Whether you are returning enquiries, turning around applications, getting the price adjusted or taking a deposit, you must act swiftly. Making sure your landlord client experiences the lowest possible rate of vacancy is a key management outcome. The best leasing specialists understand that minimal vacancy and achieving the best possible rent need to be evenly balanced with quality tenant selection.

Stay tuned….. It might be your office that gets mystery shopped next….. are you confident you would pass the test?

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Tradies: Help or Hinder?

After a recent trade nightmare of my own, I started thinking about the tradespeople we use in our property management businesses. More specifically, I thought about how often we receive calls from screaming tenants when tradies don’t call, don’t turn up or leave because they don’t have the right equipment for the job!

Do you experience first hand what your tenants experience and, if not, do you ask your tenants about their experiences?

In property management, we rely heavily on the expertise of people to help maintain the properties we have under management, so why don’t we check for reliability, cleanliness, affordability and quality of work?

Nothing beats a trade who turns up on time, takes off their shoes at the door, does the work for a quoted or agreed price limit and asks the tenant if they have an other minor issues relating to that trade while they are at the property to save any future call outs!

So how do we ensure this is how our trades conduct their business while working with your properties?

Set up a trade contract, outlining all the expectations for their work, insurances, timeline, cost limitations and reporting, as well as your commitment to payment timelines and frequencies. Then have each of your trades sign these contracts before they commence working with you.

A great tradie is worth their weight in gold and setting expectations early can be the start of a beautiful working relationship, resulting in a more streamline process for you, more work for them and happier tenants!

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Walking in the Shoes of your Client

One of the cornerstones of an efficient and effective Property Management Department has always been quality process and procedures. But all too often we focus solely on our business needs, and not on the needs of the client.

My own experience as a landlord, prospective tenant, vendor and prospective buyer over the past few months has further confirmed my suspicions – often we, as real estate professionals, miss the point when we focus on business improvement. We make is all about “us” and not enough about “The Client”.

If business growth and improvement is on the agenda in your business in 2019, its time to get back to basics and walk in the shoes of your client.

Consider the following ways to identify how to better serve your clients:

  • When was the last time you made a property enquiry through your own or a competitor’s office? How do you rate your response time and how knowledgeable your team are?
  • What are the current challenges investor buyers are facing in your current market place?
  • Have you conducted any customer calls or planned surveys in the past 12 months?
  • What feedback do your tenants receive following a routine inspection?
  • How simple is your application process?
  • Is your website easy to navigate?

These are just a few brief areas to get you started. If you want to get really clear on how to Walk in the Shoes of your Landlord & Tenant – register here for our March virtual class series.

REAL+ …for all your property management training needs

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