We often get asked what marketing is most effective in generating more investor clients and securing more managements.
If this is something that is on your mind, I have a few questions for you first:
- Are you nurturing the leads already within your office, has your BD spoken to every landlord, tenant, purchaser, vendor, creditor & supplier both past and present to uncover their investment needs and generate referrals? Question: If you answered no to the above, why do you want to pay to bring in more leads, when you aren’t using those you already have within your office?
- In this day and age, when your marketing does appeal to someone, they then google you or your office – This being the case, have you recently reviewed exactly what your client will find? And can they in fact find you? Is your location correctly mapped on google, do you have images that represent your brand and company and does the social proof (google reviews) make you look like someone worth doing business with?
- When a potential client heads to your website, can they find valuable information consistent with your brand? Do they get a true understanding of who you are and what you offer and does your website answer the question……Why Us? – Why would an investor client pick you over the competition, and what is the BENEFIT of using your services?
Only once you are clear on the above, is it worth investing in bringing new leads into the office?
There are numerous ways to market your business across both digital and traditional formats, but whichever way you are headed, make sure you can answer the above points first.
Considering re-vamping your marketing strategy: Register here for a free Marketing for Managements Power-up discovery session