We all know that first impressions last, and this is certainly the case for potential tenants who are searching for a new home.
Their wish list and must haves create just a small part of the selection process. It’s important this impression creates a reason for them to not only click through and view more information but of course, attend the inspection. Because without this, there is no way we are getting an application form from them!
So is your listing the “perfect rent listing”? Or are there some areas to improve?
Our partners at realestate.com.au have put together some ideas to help you achieve the perfect rent listing.
- It’s all about video: Not only do videos boost your ranking in search results, they help tell a story as it helps potential tenants visualise themselves in the property. Keep your video short and sweet for the maximum effect.
- Information overload: Your potential tenants want to know as much as they can about the property. General information should include all of the obvious, weekly rent price, availability date, property address and type, number of bedrooms and bathrooms, land size, bond amount and open for inspection times.
- Get descriptive: Don’t forget to include additional features the property may have. You could also sell the location and promote lifestyle. If it’s a unit, remember to include the level it’s on, any shared amenities and how many units are in the complex. Why is this so important? 92% of tenants will use the description to shortlist which OFIs they attend*.
- Use your photography skills: We wouldn’t post an unfiltered photo of ourselves on Instagram, so take the same perfectionist approach with your property photography, because 95% of prospective tenants will use photos to shortlist whether they attend an OFI**. Of course, place your best image first, and kitchen and bathroom photos should be next on the list. Property not looking it’s best? Research tells us that 84% of landlords are willing to spend money on decorating or renovating their investment property, so speak to your landlord if improvements need to be made before advertising***.
- Imagine the Layout: Floor plans used to be for sales only, but tenants also want to know the layout of the property too! Adding measurements to the floor plan helps tenants know if their furniture will fit.
Of course, your property marketing is not just about attracting potential tenants, but it’s also there to create a lasting impression on potential landlords who are researching for a property manager.
So make yourself stand out.
The most common criteria used by landlords looking for an agent on realestate.com.au is listings of similar properties, listings in the same suburb as their property, and the quality of listings^.
What can you do to stand out? Take advantage of your agent and agency profiles to boost your brand and help your landlords make an informed decision.
If you would like more tips on how to ensure you achieve the perfect rent listing every time, check out more information in the Agent Marketing Centre on realestate.com.au
*Source: Residential Consumer Omnibus, July 2017 | **Source: Residential Consumer Omnibus, January February 2017 | ***Source: Residential Consumer Omnibus, Sept 2016 | ^Source: Residential Consumer Omnibus, July 2017